What Does Flaubert Think of Emma

Madame Bovary is about the life of Emma Bovary whose unhappy marital life has thrust her into illegitimate relationships with other men. Emma’s character serves to stand for the women of 19th century who found themselves in the web of unhappy life from which they failed to free themselves. The dominant theme of the novel is about the search of a woman for true happiness and independence but the irony of the novel is that she is deceived by the interplay of illusion and reality. Emma Bovary struggles to free herself from the conventions of the society through escapades in illusionary world and relationships which give her nothing in return. Emma’s character is criticized as that of a lustful woman but the way the author of the novel portrays and treats her is as important as the interpretation of the critics. The attitude of the author, however, has a considerable impact on the reader’s perception of Emma’s character and the readers come to see the character of Emma through the eyes of Flaubert. The novel is an admixture of ‘rebellion, violence, melodrama and sex, expertly combined in a compact plot’ (Llosa). What Flaubert thinks of his heroine is clear with his statement, ‘Madame Bovary, C’est Moi? ’ that implies that he can never think to imagine of the sufferings of Emma (Zarin). The story of Emma commences as she is married to Charles Bovary who is a physician. Charles undergoes an unhappy marital life before Emma where ‘his wife was a master’ (Flaubert 10). The author treats the character of Emma with a delicacy and sensitivity as she is presented as a romantic woman whose dreams are devastated as soon as she realizes that her choice to marry a physician was fatuous, ‘What exasperated her was that Charles did not seem to notice her anguish. His conviction that he was making her happy seemed to her an imbecile insult and his sureness on this point ingratitude’ (Flaubert 101). It seems that the author himself sympathyzes with Emma and wants to capture the reader’s attention towards her pitiful condition that is an excuse for the life she chose for herself. Another dominant theme of the novel is the interplay of illusion and reality which makes Emma to take decisions for her life. The callousness of her husband pushes her towards rebellion and she asks, ‘for whose sake, then was she virtuous? ’ (Flaubert 101). Emma finds escape in lascivious affairs with Leon Dupius and Rodolphe Boulanger. She ‘could not think that the calm in which she lived was the happiness she had dreamed’ (Flaubert 35). The sad fact is that Charles realizes his wife’s worth in his life after her death. Even when he has discovered the love letter of Rodolphe he admits that everyone ‘must have adored her’ and ‘all men assuredly must have coveted her’ (Flaubert 342). The attitude of Charles seems odd as well as he adores her as if a goddess and ‘she seemed but the more beautiful to him for this’ (Flaubert 342). But it is the choice of Flaubert who himself is found in love with his character that even after the enormous loss in the life of Emma she is treated with sympathy by the novelist. During her life the sole concern of Charles is ‘his reputation’, ‘fortune’ and ‘berth’s future’ (Flaubert 313). Emma commits suicide and does not realize her mistakes even after she is left by her lovers. The rites of passage does not appear in her life as she felt to be ‘disillusioed’ with ‘nothing’ to ‘learn , and nothing more to feel’ (Flaubert 35). The dilemma of Emma’s life, though, is that she fails to achieve perfect happiness and the victim of her rebellion was her daughter, Berth, who is bound to work in factory after the demise of her parents. Flaubert treats Emma as a woman who craves for wealth, joy and the superficial side of the things. The luscious style of life attracts her as the novelists describe ‘the silver dish covers’ that reflect ‘the lighted wax candles in the candlebra’ and the silk linen were the things that made her eyes glimmed (Flaubert 43). The ambitions of Emma lead her to sin and death are a part of western history of morality and religion (Llosa). The important aspect of Emma’s treatment of Flaubert is that the novelist portrays her character as a rebellious soul who is heroic in her own sense. Rebellion in Emma’s case’, says Llosa, ‘does not have the epic dimensions of that of the masculine heroes of the 19th century novel, yet it is no less heroic’ (Llosa). The attitude of the novelist towards the pivotal character is positive and he treats her as an Amazon of her own life but the fact is that Flaubert’s attitude inserts inverse imp act on the perceptions of the readers as they come to see her character as that of a lusty woman who bears no fidelity like that of women in other 19th century novels who came to compromise with the circumstances of their lives. The critics also criticize Emma Bovary for her impulses, her ‘incurable materialism’, her ‘predilection for the pleasures of the body’ than ‘soul’ and her ‘preference for earthly life’ which are also a part of a modern western woman (Llosa). ‘Here is the rebellion of an individual’, ushers Llosa, ‘and to all appearances a self centered one’ (Llosa). Emma Bavory represents women in 19th century society who are caught in unhappy marriages and aspire to obtain their wishes at every cost. Her story is that of a ‘blind, stubborn, desperate rebellion against the social violence’ (Llosa). She ‘violates the codes of her milieu’ only because she is ‘driven’ to act in the way as a consequence of her problems which she undergoes in her life (Llosa). The mastery of Flaubert lies in the fact that he links the thematic garb of the story with that of characterization. As the dominant themes of the novel include the struggle for independence by a woman, interplay between illusion and reality, theme of infidelity and betrayal. The interesting fact of Flaubert’s novel is that all of the themes are associated with the character of Emma Bovary who enjoys pivotal importance in the plot of the novel. This fact emphaizes the need to have a closer look at how is Flaubert’s own attitude towards the heroine of the novel and what he wants to imply through the portrayal of Emma. Emma is regarded as among the heroines about whose ‘appearance’ readers are ‘most likely to diagree’ (Barnes). Moreover Barnes finds it impossible to forgive Thackery for calling Bovary as heartless and callous. She is to be sympathized when she realizes that she is betrayed as she says to Rodolhe, ‘You never loved me. You are no better than the others’ (Flaubert 310). She was ;betraying, ruining herself’ for her ambitions (Flaubert 310). Flaubert shows that Emma’s engagements with the other men were due to the problems in which she was trapped and she was not disloyal to any one as Emma herself resolves to help her lovers when they needed, ‘I would have given you every thing. I would have sold all’ for the eternal love (Flaubert 310). Charles remains in the illusion that he had made her happy throughout her life, ‘Weren’t you happy? Is it my fault? I did all I could’ (Flaubert 316). The end of Emma’s life is presented with a divinity as ‘now’ a ‘twilight dimness was settling upon her thoughts’ (Flaubert 317) and she filled with joy on the ‘visions of eternal beatitude that were beginning’ (Flaubert 323). It was the ‘treachery’, ‘meanness’ and numberless ‘desires that had tortured her’, so she is rid of all the blames by the author (Flaubert 317). The character of Emma is presented by the author with such a sensitivity that it arouses the sympathies of the readers towards Emma’s character.

The importance of customer support services Essay

The importance of customer support services - Essay Example To become a multinational company the management has to expand its units across the country. As company and its other units are slowly expanding so does the problems are increasing day by day. Let's take the example of High Fields Hotels. High Fields Hotels comprises a group of five hotels based in Southampton and concentrates more on weeknight business clienteles. Employing proper technological applications for appropriate work solves many problems. High fields Hotels uses latest technological applications that solve daily problems with ease. High Fields Hotels uses PCs to meet the requirements like billing, checking in and checking out of the customers etc High Fields Hotels uses network systems in the five hotels. They use a central reservation systems that can keep them updated about the different activities of the hotels all the time. Their strategies include low price and highly qualified customer care service. This factor played an important role in the long-term development of the Hotel. The cheaper prices with high quality service and further free goodies attracted many. Another factor is the customer service. Customer plays an important role in the development of the company because it is the customer who uses the product that was developed by the companies was good at it. In any marketing sector marketing plan is considered to be very imp... The important elements of marketing plan are to precisely define the business, identify the goals and serve as the firm's resume. Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprises the basic components of a marketing plan. Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business. One of the important aspects of marketing plan is that it provides organized information about the company and importantly a good business plan helps in attaining a loan application. Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company's goals and achievements. One of the important areas of development in consumer marketing section is attracting customers. According to marketing and advertising rules and guidelines, customers always impress upon to buy something for themselves. The marketing agencies to attract the customers, they make publicity of their product through media. High Fields Hotels strategies fully coincide with the above rules. In the present market everything sells by brand names, the marketers are expected to put up good brand name products for sale. The purchaser desires to have or own a good brand name product and material with good quality at reasonable and cheaper rate. If the marketers were able to meet this demand of people of the society, definitely there would be a souring business for their product. High Fields Hotels from its good service, customer support service and with competitive prices has achieved this. The

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Critically evaluate the PESTLE and SWOT tools and discuss when it Assignment

Critically evaluate the PESTLE and SWOT tools and discuss when it would be appropriate for a strategic HRBP to them. Support you - Assignment Example It will also discuss another relevant theory with regard to its application in HR field. PESTLE/PEST PESTLE/PEST analysis explores different external macro-environmental situations such as political, economical, social, and technological factors in which the firm operates (PEST analysis). In other words, the PEST analysis is an overall environmental scan so as to assess opportunities and threats in the external environment. PEST analysis is a widely adopted concept and it has large number of applications as listed below; Business planning: this tool gives accurate information to management regarding targets toward the development of new products. Marketing planning: it also improves marketing planning process by providing valuable elements in a situation analysis phase. SWOT is the acronym of strengths, weaknesses, opportunities, and threats. It is a globally accepted concept that explores internal organizational factors such as strengths and weaknesses and external environmental fac tors such as opportunities and threats of a project. The SWOT analysis provides beneficial information whether a firm’s resources and potentials fit with the competitive environment in which it operates (SWOT analysis). Main applications of this concept are discussed below Strengths such as patents, reputation, and strong brand name; and weaknesses like poor brand name and high cost structure can be identified. Arrival of new technologies and withdrawal of regulations are some of the opportunities to a business whereas trade barriers and introduction of substitute products are threats. SWOT analysis focuses on these issues also. In addition, there are a lot of advantages and disadvantages to both techniques. Firstly, both these methods are easy to understand and simple to operate. PEST tool is very effective for assessing external changes in the case of multinational companies. The SWOT analysis is suggestible to achieve organizational mission while PEST analysis brings a cle ar picture of business’ external environment. A SWOT analysis can be performed by anyone who has adequate information regarding the day to day operation of the business and the market; hence it is a cost effective method. At the same time, a PEST analysis develops strategic thinking and clearly points out the threats to a business. Similarly, PEST tool would assist the organization to avert future difficulties. Although the simplicity of SWOT analysis is beneficial for a firm to reduce related expenses, it also eliminates the possibility of a critical presentation. Since the SWOT analysis does not assess the degree of threats and opportunities, the results obtained from this method require further research in order to get a comprehensive picture. The rapid changing nature of society raises many difficulties to PEST analysis in anticipating future developments. According to Haughey, PEST analysis tends to rely on assumption and therefore, it would minimise the accuracy of outc omes. In the opinion of Rabin (1999), Organisational downsizing is a management strategy that aims to focus more on the business activities by reshaping the firm’s structure into a smaller size. By downsizing the organisation, the management can terminate employees with poor performance; and it is possible to maintain a group of potential workers. The SWOT and PEST analyses greatly contribute to

MARKET ANALYSIS AND REPORT Essay Example | Topics and Well Written Essays - 1750 words

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Explain the concept of time, value of money, and give some examples Research Paper

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The Life of Osama Bin Laden and a Wealthy Arabian Family Essay

The Life of Osama Bin Laden and a Wealthy Arabian Family - Essay Example The group has various terrorist gangs around the globe who pledge allegiance to them. The group has carried out many of attacks targeting Western governments and also western owned buildings. They carry the attacks as they are what they call infiltration of the Islamic religion (Hoffman, 2008). His well to do upbringing saw him attend prestigious schools in Saudi Arabia. He schooled in the Saudi port city in an elite school called Al Thagher Model School between 1968 and 1976 (Neumann, 2014). At the institution, he studied British style education alongside daily Islamic worship. According to Steve Coll, a writer for the New Yorker, Osama was introduced to Islamic teachings. This formed the foundation for his political and violent activism in favor of Islamic religion. At the age of 17, Osama was married to his first cousin. At this time, it was a normal convention among traditional Muslims to practice this. His wife was a Syrian woman from his mother’s side. He later on married three other women in line with the Islamic law. He bore between 20 and 30 children (Chossudovsky, 2001). He married at an early age to protect him from corruption. He attended his secondary and university education in Jeddah. He attended King Abdi Al-Aziz University where he studied public administration, economics, business administration as well as civil engineering. While at the university, he was very enthusiastic about religious debates, particularly Islam religion. Mohammed Laden first came to Saudi Arabia from South Yemen where he had spent most of his early years. He started as a very poor laborer, working as a porter in Jeddah port. He later got into the construction building from where he builds much wealth. While working in the constructions business, he developed very close ties with members of the ruling family at the time of King Saud (McAuley, 2005). The close ties with the first family saw his take the risk of building King Saud’s  palaces at very cheap prices, cheaper than the lowest bids.